THE TEAM
MELISSA PARKOS
I am a passionate entrepreneur with a background in small business development and corporate experience. My career began at Best Buy Corp, where I held various roles in Supply Chain, Purchasing, and Marketing, including international assignments in China, Turkey, and Mexico City. This diverse experience equipped me with a well-rounded perspective for managing my own ventures.
After starting a family, I transitioned from corporate life and began consulting for small businesses. This side project quickly evolved into a full-time commitment, leading me to open Jori & June, a women’s clothing and accessory store, outside of Chicago. Within three years, I expanded to a second location in Stillwater. My experiences as a business owner have deepened my understanding of client needs, inspiring my co-founder Emily and me to establish Good + Well Consulting. We aim to empower small business owners by handling operational tasks, allowing them to focus on their core business.
I believe in the importance of authenticity and transparency in both personal and professional life. My goal is to highlight real-life experiences, acknowledging both successes and challenges in our journeys.
Always remember to Be The Good.
EMILY IANNAZZO
I’m Emily, co-founder of Good + Well Consulting, where I’m passionate about helping business owners gain clarity, momentum, and sustainable growth through thoughtful, strategic solutions. With a background in brand strategy, marketing, and small business operations, I thrive on diving into complex challenges and turning them into clear, manageable steps that create real impact.
What drives me most is problem solving — identifying what’s working, what’s not, and offering actionable guidance that moves businesses forward. Whether it’s refining a brand’s message, optimizing systems, or helping founders reconnect with their core purpose, I’m here to help turn big ideas into meaningful progress.
Over the years, I’ve partnered with a diverse range of small businesses, from solo entrepreneurs to growing teams, and I’m constantly inspired by the dedication behind every brand. I know how overwhelming it can be to balance vision, growth, and day-to-day demands. That’s why I approach every client relationship with care, curiosity, and a solution-focused mindset—because business owners deserve a partner who sees the big picture and sweats the details alongside them.
Together with my business partner Melissa, I co-founded Good + Well Consulting to offer intentional, human-centered support for founders who want to grow with purpose. We also launched The Goodery, a wellness-forward brand that embodies our shared values of simplicity, nourishment, and community.
When I’m not supporting clients or managing The Goodery, I enjoy life in Stillwater, MN with my husband, two boys, and our rescue pup. Helping business owners build brands that feel good to run and make confident, clear decisions is what fuels me every day.
Melissa and I firmly believe that success is built through connection and working together, and we look forward to building that connection with you.
-E
Melissa and Emily’s partnership began through a chance connection at a child’s birthday party, quickly evolving into a strong professional friendship.
Emily was impressed by Melissa’s remarkable ability to manage multiple successful businesses across different states while maintaining a balanced family life and nurturing meaningful relationships. Her intentional approach and disciplined work ethic, combined with a dynamic creative energy, distinguish her in the business world.
Conversely, Melissa recognized from their first meeting Emily’s genuine warmth and intelligence, qualities that create an immediate sense of trust and connection.
Both women share the common experience of balancing the demands of running households, raising children, and growing businesses. Their aligned values and complementary strengths made the decision to collaborate an obvious one. Together, they combine their expertise to provide enhanced, well-rounded support to their clients.
Their strong connection—and many shared moments supporting their children’s extracurricular activities—led not only to the formation of their consulting firm but also to the launch of The Goodery, a multi-channel startup based in their hometown in 2021. This venture offers them valuable, firsthand insight into the complexities of small business operations, knowledge they actively incorporate into their consulting practice to better serve their clients.
OUR CONNECTION
