OUR WORK

Modern aviation logo for Hera Flight – luxury private jet charter company with a bold, upscale identity.

AREAS OF FOCUS:

- Strategic Business Plan Development -

Gentle and grounded logo design for Seeking Solace – holistic wellness or mental health brand with earthy tones.

AREAS OF FOCUS:

- Branding & Brand Strategy - Logo Design

Social Media Templates & Cohesiveness - Web Design - SEO Optimization -

Minimalist and modern logo for Unicus – sleek, bold identity using a geometric U monogram.

AREAS OF FOCUS:

- Branding & Brand Strategy - Logo Design - Web Design - SEO Optimization -

Logo design for Mike & Kat’s Other Place – bold retro diner-inspired branding for a casual food and drink establishment.

AREAS OF FOCUS:

- Branding & Brand Strategy - Logo Design - Storefront Signage Design - Strategic Marketing Plan -

- Market Analysis - Social Media Templates & Cohesiveness - Web Design - SEO Optimization -

Minimalist monogram logo for Tilly Blue Dancewear – elegant and modern branding for a dance apparel brand.

TILLY BLUE DANCEWEAR, GYMNASTICS, + CUSTOM

WEBSITE COMING SOON

AREAS OF FOCUS:

- Branding & Brand Strategy - Logo Design - Strategic Marketing Plan -

- Market Analysis - Social Media Templates & Cohesiveness - Web Design - SEO Optimization -

“Good + Well Consulting has helped me build my brand, website, and create a plan for the future of my space. They listened to my needs and helped me build a website to specifically suit my wants and needs. Their goal is to help you do this on your own, they just assist in the ground work and are business consultants. Melissa and Emily are always available to answer questions or troubleshoot situations as they arise. I would highly suggest Good + Well to any blogger or business owner.” -CATHERINE BRINE - - Owner of Between the Bridges Blog

“Good + Well Consulting has helped me build my brand, website, and create a plan for the future of my space. They listened to my needs and helped me build a website to specifically suit my wants and needs. Their goal is to help you do this on your own, they just assist in the ground work and are business consultants. Melissa and Emily are always available to answer questions or troubleshoot situations as they arise. I would highly suggest Good + Well to any blogger or business owner.” -CATHERINE BRINE - - Owner of Between the Bridges Blog

AREAS OF FOCUS:

- Branding & Brand Strategy - Logo Design - Packaging Design - Strategic Marketing Plan -

- Market Analysis - Social Media Templates & Cohesiveness - Web Design - SEO Optimization -

Rustic farm-to-table brand logo for Kempston Farms – vintage truck illustration for a gourmet goods company.
Classic black-and-white logo design for Smith + Trade Mercantile – upscale retail branding for curated artisan goods.

AREAS OF FOCUS:

- Website Migration & Rebuild - SEO Optimization -

Professional corporate logo for Standard Valuations, Inc. – clean and credible identity for a valuation services firm.

AREAS OF FOCUS:

- Web Design - SEO Optimization - Business Card + Letterhead Design -

Nature-inspired brand logo for North & Natural Wellness – rustic, calming branding with evergreen tree elements.

AREAS OF FOCUS:

- Business Registration - Business Plan Development -

"I was very happy with the process of working with Emily & Melissa. They both listened to me, validated my concerns and created the forms and templates I was looking for to use in my business. They honored my requests for meeting in person, held my hand with technological challenges and created beautiful, ready to use templates. Thank you!" ~MARGIE SCHMID - - Owner of Sprout Nutrition & Wellness

"I was very happy with the process of working with Emily & Melissa. They both listened to me, validated my concerns and created the forms and templates I was looking for to use in my business. They honored my requests for meeting in person, held my hand with technological challenges and created beautiful, ready to use templates. Thank you!" ~MARGIE SCHMID - - Owner of Sprout Nutrition & Wellness

Bold illustrative logo for Arrowhead Motorcycle – adventure-forward branding for a lifestyle and apparel company.

ARROWHEAD MOTORCYCLE

AREAS OF FOCUS:

- Branding & Brand Strategy - Logo Design - Strategic Marketing Plan -

- Market Analysis - Social Media Templates & Cohesiveness - Web Design - SEO Optimization -

Logo for Bayport Public Library – circular emblem with sunburst and river imagery symbolizing knowledge and growth.
Bayport Public Library logo – nature-inspired rebrand featuring a pine tree and river to reflect community and environment

AREAS OF FOCUS:

- Logo + Wordmark Design - Brand Kit - Social Media Templates - Letterhead Design -

Soft watercolor-inspired brand mark for New Light Integrative Counseling – therapeutic and nurturing identity.

AREAS OF FOCUS:

- Brand Cohesiveness - Web Design - SEO Optimization -

Elegant black and white logo for Laura Banken Photography – minimalist monogram with fine serif typography.

AREAS OF FOCUS:

- Logo + Wordmark Design - Marketing Material Brand Kit - Web Design - Social Media Templates -

“I had a great experience working with Emily & Melissa! Their skilled talent for design, creativity, and insight is truly highlighted. I felt the collaboration of sharing ideas was instrumental in shaping my website to be clear and for my needs, especially user friendly. I can't thank you both enough for your time and effort with this project. Highly recommend this fabulous duo for your website needs!” ~MICH SCHULZ - - Owner of Mich Marie Homeopathy

“I had a great experience working with Emily & Melissa! Their skilled talent for design, creativity, and insight is truly highlighted. I felt the collaboration of sharing ideas was instrumental in shaping my website to be clear and for my needs, especially user friendly. I can't thank you both enough for your time and effort with this project. Highly recommend this fabulous duo for your website needs!” ~MICH SCHULZ - - Owner of Mich Marie Homeopathy

Full brand board for Salt & Faith – identity system with tagline, color palette, fonts, and nature-inspired visuals.

AREAS OF FOCUS:

- Logo + Wordmark Design - Brand Kit - Web Design - Social Media Strategy - Business Plan - Cohesive Marketing Plan - FAIRE Wholesale Seller Execution -

Lifestyle brand photography for personal brand rooted in simplicity, authenticity, and Minnesota pride.

AREAS OF FOCUS:

- Branding & Brand Cohesiveness - Logo Design - Social Media Templates & Cohesiveness - Web Design - SEO Optimization -

About page photo for Whatnot Boutique – women-led business with a warm, community-first story and style.

AREAS OF FOCUS:

- Web Design - E-Commerce Launch - Organizational Efficiencies - Social Media Cohesiveness -

Custom website design for a modern driving school focused on safety and education

AREAS OF FOCUS:

- Web Design - Branding & Brand Cohesiveness - Private Online Course Design & Buildout -

“Melissa & Emily knocked my website design out of the park. From logo creation, to choosing the perfect branding colors and layout - they helped me with every detail start to finish. I had no idea where to begin & they guided the process without ever making me feel rushed. They took my initial vision and just up-leveled it beyond my expectations. Throughout the process they were both quick to reply to revisions and questions so I felt so supported throughout the process. Don't hesitate hiring them for your next project...they go above and beyond and truly care.” — ROBYN LARSON - - Owner of Magic Harbor

“Melissa & Emily knocked my website design out of the park. From logo creation, to choosing the perfect branding colors and layout - they helped me with every detail start to finish. I had no idea where to begin & they guided the process without ever making me feel rushed. They took my initial vision and just up-leveled it beyond my expectations. Throughout the process they were both quick to reply to revisions and questions so I felt so supported throughout the process. Don't hesitate hiring them for your next project...they go above and beyond and truly care.” — ROBYN LARSON - - Owner of Magic Harbor

Homeopathy website for Mich Marie – branding and site design rooted in holistic care

AREAS OF FOCUS:

- Web Design - Branding -

Sprout Nutrition & Wellness brand board – branding, colors, and photography for a nature-inspired wellness coach

AREAS OF FOCUS:

- Branding - Brand Consistency - Social Media Templates -

AC Rooted in Wellness logo – delicate floral brand identity for a holistic wellness business

AREAS OF FOCUS:

- Branding & Brand Cohesiveness - Logo Design - Social Media Templates & Cohesiveness - Web Design - SEO Optimization -

Brand photography and design for a women’s retreat and human design offerings website

AREAS OF FOCUS:

- Branding & Brand Cohesiveness - Logo Design - Social Media Cohesiveness - Web Design -

“Good + Well Consulting is amazing!!! I am so pleased with their work bringing my vision and brand to life! They were quick to respond and time efficient!! They were kind in my suggestions and in helping them come to light. Their love and passion really shines through their work!!! — TRISHA KUBASEK -- Owner of The Whole You Wellness Collective

“Good + Well Consulting is amazing!!! I am so pleased with their work bringing my vision and brand to life! They were quick to respond and time efficient!! They were kind in my suggestions and in helping them come to light. Their love and passion really shines through their work!!! — TRISHA KUBASEK -- Owner of The Whole You Wellness Collective

The Whole You logo – soft circular brand mark for a wellness collective

AREAS OF FOCUS:

- Branding & Brand Cohesiveness - Logo Design - Social Media Cohesiveness - Web Design -

Sunlit field image for Live to Love Homeopathy – brand photography reflecting warmth and vitality

AREAS OF FOCUS:

- Web Design - Branding - Logo Design - Social Media Cohesiveness -

Island View Lake Home brand board – full visual identity with lake-inspired colors and logo design

AREAS OF FOCUS:

- Web Design - Branding - Logo - Social Media Cohesiveness - Standard Operating Procedures -

Sailor Mercy elderberry syrup bottle – product photography for handcrafted herbal wellness brand

AREAS OF FOCUS:

- Organizational Efficiencies - Project Management - Operations - Packaging - Logistics - Web Design - Licensing - Growth Strategy - Events -

The Goodery logo – bold, playful branding for a juice bar and retail wellness brand

As co-owners of this startup, we gain loads of insight daily into the inner workings of a multi-channel small business. We have taken one of our mutual passions and built it from the ground up starting from e-commerce only and moving into a brick and mortar storefront as well. This project has more specifically introduced us to the food industry and its inner workings (licensing, food safety, commercial food business requirements, labeling, and more) expanding our experience net and knowledge base, keeping us growing and learning each day.