The Vibe Is Off: Why Your Brand Might Be Repelling the Right People

Sometimes it’s not that your product or service isn’t working — it’s that your vibe is saying something you didn’t mean to say.

We once worked with a client who wanted to be seen as warm, approachable, and real — but their website felt stiff and corporate. The disconnect was costing them the clients they actually wanted.

If your brand feels “off,” ask yourself:

• Does my branding reflect my actual energy and values?

• Am I trying to look like other brands instead of owning my own voice?

• Do the words I use match the way I want to connect?

Branding is about building trust before someone ever buys.

If people are saying “I love your vibe!” but still not buying — or worse, not saying anything at all — it’s time to realign.

Don’t try to fit in when you’re meant to stand out. Lead with your real voice — the rest will follow.

– M & E