Why Engagement Is Down — and What You Can Actually Do About It

Let’s talk about the dreaded algorithm dip. Engagement drops, reach tanks, and you start questioning everything.

Been there. Deeply.

But here’s what we’ve learned from navigating our own dips (and guiding our clients through them): It’s not always you — and it’s not always your content.

Sometimes it’s the platform. Sometimes it’s timing. Sometimes it’s a sign your people are craving something slightly different.

Here’s how to respond when your engagement slows:

• Don’t panic — look at the trends, not the outliers

• Re-engage manually (comment, message, interact like a human)

• Switch up the format: if static posts are stalling, try video or carousel

And most importantly — ask your audience. Use polls. Start conversations. Let them tell you what’s helpful.

Because engagement doesn’t come from chasing trends. It comes from listening first, posting second.

You’re not losing momentum. You’re learning how to refine it. Keep showing up — with heart.

– M & E