Do I Really Need a Facebook Page for My Business? (Yes — and Here’s Why)
Facebook isn’t exactly the shiny new thing anymore. It’s easy to assume you don’t need it — especially if your audience is hanging out more on Instagram or TikTok.
But if you’re a local business, a service provider, or anyone who wants to build trust fast? A Facebook Business Page is still 100% worth having.
Let’s start with this:
A Facebook page isn’t just about posting. It’s about search visibility, credibility, and communication.
And the best part? You don’t even have to post all the time for it to work.
Here’s why Facebook still matters in 2025:
It shows up in Google.
When someone Googles your business name, your Facebook page is one of the top results — right alongside your website (if you have one) and your Google listing. If it’s missing? That’s a trust gap.
It gives people a place to browse, check updates, and get info fast.
Even if you only post occasionally, an up-to-date page shows your hours, location, reviews, contact info, and photos. It’s your business card meets bulletin board.
It’s a built-in messaging tool.
Some people will never email or call. But they will message you on Facebook. Having a page makes it easy for them to ask questions, schedule, or connect without friction.
It meets your customers where they already are.
Especially if your audience is 30+, parents, or local — Facebook is still where they search, scroll, and discover businesses.
Who needs a Facebook Business Page?
-Brick-and-mortar shops
-Service providers
-Solopreneurs and coaches
-Local businesses and wellness spaces
-Anyone without a full website (yet)
If you’re showing up in your community — even part-time or by appointment — your business page is one of the easiest, low-effort ways to be visible and findable.
What if you don’t want to “do” Facebook?
Good news: you don’t have to be on it every day.
Even a bare-minimum setup helps:
Add your hours, contact info, and a few photos
Link your website or Instagram
Turn on messaging
Set an auto-reply
Pin a welcome post or FAQ
Boom. You’re covered.
If you are in need of a Facebook account, it’s simple to set one up, start HERE and follow the simple steps. NOTE: if you do not already have a personal Facebook account, you will have to set that up first — those steps are HERE.
Bottom line:
It’s not about trends. It’s about trust. Facebook might not be your main platform — but having a business presence there helps people feel confident about saying “yes” to you.
And hey — if you need help setting it up or giving your old page a quick refresh, that’s what we’re here for.
You’ve got this. Let’s make sure your people can find you.
All Things Good + Well,
– M&E