Wondering If Your Business Needs Instagram? Start Here.

Let’s be honest — Instagram can feel like a lot. Between reels, stories, DMs, hashtags, and trying to “beat the algorithm,” it’s easy to wonder:

Do I really need to be on here?

Short answer: Yes.
Longer answer: Yes — but it doesn’t have to be complicated.

Why Instagram still matters (especially for small brands):

People check IG before they Google.
If someone hears about your business, one of the first things they’ll do is search for you on Instagram. It’s often faster (and more fun) than looking up your website — and gives them a vibe check right away.

It builds credibility through visuals.
Even a simple, clean profile with just a few posts shows you're real, active, and legit. You don’t need to go viral — you just need to show up.

You control the message.
Your profile is your mini landing page. You can tell people exactly what you do, link your products or services, and guide them to take action — all from one place.

It’s where conversation happens.
Customers tag you. Comment. DM. Share stories. Instagram is one of the easiest places to connect with your audience in real time and build actual relationships — not just traffic.

Who should be on Instagram?

- Product-based businesses (your visuals are gold)
- Service providers (stories and behind-the-scenes build trust)
- Wellness, lifestyle, and creative brands
- Local businesses — especially those that want foot traffic
- Personal brands, coaches, consultants, creatives

If your audience scrolls Instagram, you should probably be there too. (And if you’re not sure? They do.)

But what if I hate social media?

We hear you. Here's what we tell our clients:

Start simple.
✔️ Set up a clean bio
✔️ Add a link in bio to your offerings
✔️ Share 3–6 core posts that represent what you do
✔️ Pin them so they’re always at the top
✔️ Post when you have something to say — not just to “keep up”

That alone creates a strong first impression for people discovering you.

Bottom line:

Instagram isn’t just about aesthetics. It’s about being visible where your people already are. You don’t have to be an influencer — you just need to be findable, clear, and you.

Need help setting up your profile or figuring out what to post? That’s our jam. Want to do it yourself? Jump in HERE.

You’ve got this — and your feed doesn’t have to be perfect to be powerful.

All Things Good + Well,
– M&E