Right Message, Wrong People? Here’s What That Looks Like

Sometimes you’re saying all the right things — but not to the right people.

We’ve experienced this ourselves (and seen it with plenty of clients too). You’re getting DMs, compliments, maybe even a few “omg I love this!” comments… but they’re not turning into checkouts, bookings, or long-term clients.

Sound familiar?

That kind of mismatch can feel confusing — because technically, you are getting attention. But if the attention isn’t from the people who are ready (and eager) to buy, it’s a sign your audience might be a little off.

Here’s how that misalignment often shows up:

• You get engagement… but no conversions

• People say “This is so cute!” or “Wow, you’re brilliant!” but never actually check out

• You end up working with clients who aren’t quite your dream fit (or dream vibe)

We’ve seen this in everything from retail brands to creative service businesses. And the fix usually isn’t reinventing your offer — it’s dialing in who you’re speaking to.

Ask yourself:

👉 Who do I really want to serve?
👉 How do they describe their struggles, wants, or goals?
👉 Am I speaking their language… or just mine?

Because clarity isn’t just about what you say — it’s about how it lands. And who it’s meant for.

The more specific you get, the more magnetic your message becomes. The right people will feel it. They’ll stop scrolling. They’ll book. They’ll say, “That’s exactly what I needed.”

Your audience is out there — you just need to stop speaking to everyone, and start showing up for them.

Lean in. The connection you’re craving is closer than you think.

– M & E