Why Siri Might Be Skipping Your Business (And How to Stop It)
Let’s be real — most small businesses know they should be on Google. But Apple Maps? That one flies under the radar.
And yet… if your ideal customer is searching from their iPhone (hint: they probably are), missing from Apple Maps could mean missed sales, missed visibility, and missed trust.
So, why does Apple Maps matter?
First, a few quick facts:
-Apple Maps is the default map app on over 1 billion Apple devices.
-Siri pulls directions and business info directly from Apple Maps.
- If your business isn’t listed (or listed wrong), people won’t find you — even if they’re literally standing across the street.
Translation: If your customer uses an iPhone and says “Hey Siri, where’s the nearest juice bar?” — your business won’t show up unless you’ve registered on Apple’s side of things.
Even worse? If your hours are wrong or your address is outdated, it makes your business look out of touch or closed. No one wants that.
We’ve seen it firsthand.
A fitness studio we worked with in Minnesota had a beautiful space, great website, and solid Google presence. But when someone tried to map it on Apple… crickets. Nothing showed up. Their ideal clients — busy women using iPhones and Apple Watches — couldn’t find them.
Once they registered through Apple Business Connect? Problem solved. And foot traffic picked up almost immediately.
Here’s how to list your business with Apple (yes, it’s free):
Sign in with your Apple ID (or create a free one for your biz)
Search for your business — if it’s there, claim it; if not, add it
Enter your details: address, hours, categories, photos, links, etc.
Submit for verification (Apple will confirm it’s legit)
Done! You’re now visible to Apple Maps + Siri users
Final thoughts:
This one’s quick, free, and often forgotten — but it’s essential for showing up where your customers are searching. Especially if you serve a local, on-the-go audience.
Need help figuring out how to make it happen? We’re happy to walk through it with you.
Your customers are literally looking for you — let’s make sure they can find you.
All Things Good + Well,
– M&E