Who’s Crushing It on TikTok (and How Your Business Can Too — Even If You’re New)
Let’s be honest: TikTok can feel like a wild west of trends, dances, voiceovers, and chaos. But behind all the viral lip-syncs and pet videos?
Real businesses are building real traction — and having fun doing it.
Whether you’re a product-based brand, a service provider, or somewhere in between, TikTok is no longer just a Gen Z playground. It’s a discovery engine — and it’s changing the way people learn, shop, and connect with brands.
So, who’s actually crushing it on TikTok?
- Small shops showing behind-the-scenes process
Think candle makers, bakers, florists, ceramic artists, and local boutiques. They film packing orders, pouring wax, or setting up displays — and people love the realness.
- Service providers giving tips and mini tutorials
Therapists, designers, coaches, accountants — all showing up with bite-sized education that builds trust and positions them as go-to experts.
- Wellness brands keeping it simple and relatable
We’re talking daily rituals, what’s in my bag, or “here’s what I made for lunch” videos with wellness-minded products woven in. It doesn’t have to be fancy to be effective.
- Local businesses leaning into community + personality
Studios, salons, and small-town shops showing what makes them unique — from “a day in the life” to staff intros and playful skits. (The messier the better sometimes.)
Here’s the good news: you don’t have to go viral.
You just need to show up with a little consistency and a lot of you. People come to TikTok to feel something: connection, clarity, curiosity, comfort. And your content can offer that — even if it’s filmed on your phone in under 60 seconds.
Where to start if you're new:
- Start with what you already do
Package orders? Refill your shelf? Answer the same client question 3x a day? That’s content.
- Focus on one idea per video
Keep it short. Make it clear. Add text on screen. You don’t need a script — just a purpose.
- Use trending audio with your spin
You don’t have to dance — but using sounds people already know helps boost reach.
- Show up with personality
The more human, the better. Don’t over-polish it. TikTok thrives on messy, real, and relatable.
But is TikTok right for every business?
Not always. But if your audience is curious, visual, or looking for something they didn’t even know they needed — TikTok is worth considering. Especially if you’re building a brand with personality, community, or education behind it.
You don’t need a whole strategy to start — just a phone, an idea, and a willingness to try something new.
Bottom line:
TikTok isn’t just a trend. It’s a tool. And if used intentionally, it can help more people discover you, trust you, and support your business.
Need help figuring out how TikTok fits into your brand voice or content plan? That’s what we do. Want to get started on your own. HERE is a link to jump in.
All Things Good + Well,
– M&E