Why Pinterest Might Be the Most Underrated Tool in Your Marketing Stack
When most people think of Pinterest, they think of wedding inspiration, home décor, or slow cooker recipes.
But Pinterest today?
It’s one of the most powerful and underestimated tools for driving traffic, boosting visibility, and connecting with buyers who are already searching for what you offer.
And no — you don’t need to be a full-time blogger or a DIY influencer to make it work for your business.
So, who’s actually winning on Pinterest?
- Product-based brands
Shops sharing high-quality lifestyle photos of their products — especially anything giftable, seasonal, home, wellness, fashion, or food-related — are seeing huge returns. Bonus: pins live forever. That post you share this week? It might still be driving clicks a year from now.
- Service providers with visual content
Designers, photographers, brand strategists, coaches, and consultants who share carousel-style graphics, mini blog snippets, or quick tips — all pointing back to a site, service, or email opt-in.
- Content creators with a lead magnet or blog
If you’ve got a valuable piece of content (freebie, course, blog, guide), Pinterest is one of the best places to promote it. Users come to search, plan, and save — which means they’re ready to engage.
- Anyone with a website or digital product
Have an online shop? A digital offer? Pinterest users are click-happy. It’s one of the few platforms where people actually expect to leave the app to explore and buy.
But here’s the best part:
You don’t need to go viral. You don’t even need to post every day.
You just need a few good visuals, keywords in the right places, and a clear link back to your business.
How to get started on Pinterest (even as a beginner):
- Set up a business account
Go to business.pinterest.com and follow the prompts. It’s free and gives you access to analytics.
- Create branded, vertical pins
Use Canva to design 2–3 tall pins (1000x1500px) for each product, blog post, or offer. Add a title, a hook, and your URL.
- Use keywords in your titles + descriptions
Pinterest is basically a visual search engine — so make sure you’re writing for what people are typing in.
- Link back to your site, shop, or freebie
Every pin should have a clear next step.
Who should definitely be on Pinterest:
- Lifestyle and wellness brands
- Shops selling physical or digital products
- Creative service providers
- Bloggers, educators, and course creators
- Anyone who’s already making Instagram content (repurpose it!)
Bottom line:
Pinterest isn’t just pretty — it’s powerful. And it’s one of the only platforms that keeps working long after you hit publish.
If you’re ready to make your content work harder (and longer), Pinterest might be the quiet growth tool your business has been missing.
Need help getting set up or planning your first batch of pins? We’d love to help. Or DIY HERE.
All Things Good + Well,
– M&E